Career Profile 

I am a visionary leader with over 25 years of experience driving business results through technology transformation across various industry verticals such as Tech (ISVs, SaaS, and E-learning), Media, Telecom, Entertainment, BFSI, Airlines and other verticals. I have a proven track record of delivering significant transformations in Application and Enterprise Data Management, AI-first Full Stack Software Engineering, Low Code No Code, Conversational AI, Cyber Security, IT Infrastructure, IOT, QA and BPS. I have extensive experience shaping, negotiating, and delivering large ITO-managed services and full-stack AI-driven cloud-native software engineering engagements for cross-vertical SaaS & Mid-Market companies, Large Enterprises and Fortune 1000. 

I work with C-Suite stakeholders, CEOs, CIOs & CTOs, and their respective teams, driving change and innovation by advocating for innovative products and solutions and recommending technology investments aligned with business goals. As a thought leader, I bring my knowledge and expertise to guide and influence the technology roadmap, fostering stakeholder goals regarding transformational plans. I possess diverse expertise spanning SaaS and COTS products, including managing Strategic Alliances (GTM & Business Development strategies) with ERP (SAP/Oracle), Salesforce, Atlassian, Service Now, AWS, Outsystems, Kore.ai, Nueron7 and Microsoft. I am passionate about leveraging technologies effectively to address business needs across various industries and organizational scales.

Core Competencies

Fusing Business and Technology Strategy, Shaping Innovation, Engaging Clients, Building Business Solutions, and Securing Enterprise Digitization. Leveraging Technology and Partner Ecosystems to ensure successful IT Operations and Execution. 

May’2024 – Nov’ 2024

Senior Vice President – Media & Telco

Endava Inc.-Toronto based (North America Focused)

Endava is a global technology company that delivers digital transformation, agile software development, and IT services.

At Endava, I lead strategic technology transformation initiatives for clients in Media and telecom and drive business development. My responsibilities encompass guiding clients through digital transformation journeys, leveraging Endava’s expertise in AI-powered solutions, cloud-native software engineering, cybersecurity, and data-driven strategies to foster innovation and operational efficiency.

Key aspects of my role include:
• C-Suite Advisory & Transformation Leadership: As a trusted advisor to C-level executives, I help clients shape technology roadmaps aligned with their business strategies. I drive consensus on transformation agendas emphasizing speed, agility, and measurable ROI.
• Revenue Growth & P&L Management: Overseeing a portfolio that delivers substantial value, I contribute to Endava’s growth through targeted business development, expanding client relationships and securing high-value engagements that align with our digital and engineering capabilities. Secured ~$10 million in Order bookings in the first six months.
• Digital Innovation & Product Engineering: I lead teams implementing AI-driven solutions, enabling our clients to capitalize on adaptive technologies that enhance CX, improve operational efficiency, and unlock new revenue streams. I work closely with Endava’s engineering and product development teams to ensure the delivery of robust, scalable, and secure solutions.
• Strategic Alliances: I cultivate and manage strategic partnerships with leading technology providers, enhancing Endava’s service offerings and accelerating our clients’ digital adoption in areas such as low-code/no-code platforms, cloud solutions, and advanced analytics.
• Global Team Leadership & Culture Building: Leading a diverse team of skilled engineers, architects, and data specialists, I foster a culture of collaboration, innovation, and continuous improvement to deliver superior client outcomes across markets.
• Thought Leadership & Market Influence: Through publications, industry events, and client workshops, I contribute thought leadership on emerging technologies and digital trends, positioning Endava as a leading voice in technology transformation.

2009 – Feb’ 2024
Softtek Integration Systems  – Toronto / Washington, DC-based (North America Focused)    
Softtek Integration Systems, Inc. provides AI-powered business technology services, IT infrastructure support with AI-driven service intelligence, cloud services, and Business Process Services to clients globally.

2009 – Feb’ 2024
Softtek Integration Systems  – Toronto / Washington, DC    
Softtek Integration Systems, Inc. provides AI-powered business technology services, IT infrastructure support with AI-driven service intelligence, cloud services, and Business Process Services to clients globally.

Experience

2009 – Feb’ 2024
Softtek Integration Systems  – Toronto / Washington, DC    
Softtek Integration Systems, Inc. provides AI-powered business technology services, IT infrastructure support with AI-driven service intelligence, cloud services, and Business Process Services to clients globally.

2019 – Feb’2024
Senior Vice President – Telecom, Media, & Technology

2009 to 2019
Vice President of Business Development             

Responsible for influencing client’s technology agenda as a proxy CIO/CTO/CPO thought leader, helping drive stakeholder consensus around transformation roadmaps. Serve as a trusted advisor to client stakeholders as a visionary leader, architecting go-to-market strategies and business development plans, managing and supporting vertical P&L and providing technical leadership and mentorship to vertical skilled developers, architects, and engineers across the globe and managing digital transformation for diverse global clients through generative AI utilizing automated efficiency, adaptive development, and creative augmentation, achieving speed of deployment and code quality enhancement fostering consistency in delivery and reliability through interoperability, enabling enhanced solution discovery and personalization at scale, empowering informed decision-making, ensuring cost-effectiveness and providing a competitive advantage in the market.

• As a player and coach, I led the new business development and key growth account team. 
• Broadened relationships with key executives & transformed account go-to-market execution from reactive, transaction-based to pro-active, collaborative & growth-focused while fostering a culture of collaboration and innovation.
• Successfully led technology teams in delivering innovative SaaS solutions and ensured the platform remained cutting-edge, scalable, and secure.
• Expedited digital transformation strategies leveraging AI-powered business technology services, IT infrastructure with AI-driven service intelligence, and cloud-native software engineering with full-stack agile pods.
• Collaborated closely with clients and translated insights into tailored technological solutions. Led the conceptualization and implementation of new features, functionalities, and technologies, driving innovation to enhance user experience and maintain a competitive edge.
• Acquired many new cross-vertical logos in 15 years, smashing all sales performance records by exceeding quota 14 consecutive times.
• Helped transform a large number of client enterprise businesses across multiple service domains. Architected and optimized software and infrastructure platforms for rapid growth, ensuring seamless scalability and optimal performance. Notable achievements include:
  • Data& AI: Positioning Cloud as the enabler, Data as the driver and AI as the differentiator enabled cross-vertical clients with enterprise data management solutions and related data analytics services to grow and differentiate themselves against the competition. 
  • BOT: Delivered incomparable business value with managed build-operate transfer engagements for infrastructure, cyber security, and software engineering services. 
  • Application Management: Enhanced business agility, significantly reducing time to market and IT costs while addressing revenue losses. Integrated regional operations, reducing time to market and costs significantly.
  • Full Stack Software Engineering: Enabled direct-to-consumer (CX) strategies, doubled sales growth, and released a robust eCommerce solution supporting high transaction volumes.
  • Cyber Security Services: Ensured business continuity, achieving compliance and strengthened security, leading to significant cost savings & plugging revenue loss.
  • Digital Transformation: Implemented platforms boosting CX engagement and revenue, achieving impressive increases in customer satisfaction, loyalty, and operational efficiency. 
  • Enterprise IoT: Implemented asset performance management (APM), Plant resource optimization (PRO) platform, and energy management for reliable operations and optimal performance at a lower sustainable cost.
  • Quality Assurance: Stood up high-maturity nearshore QA teams focusing on reducing defect leakage, faster releases with continuous testing and DevOps, intelligent test automation, and quality engineering fully aligned with development. 
  • Business Process Services: Set up and Streamlined CX processes, improved business process cycle time, and automated workflows enabled by RPA, ensuring high accuracy and significant efficiency gains across different operations.

Earlier Experience
2008 – 2009
Wipro Technologies – Senior Business Development Manager – Toronto, Canada      

2006 – 2008
DXC Technology – Business Development Manager – Toronto, Canada 

1999-2006
Management Consultant-ITO & BPO Advisor- Toronto, Canada

Education
MBA in Management Consulting in Corporate Strategy – University of Toronto  

Board Experience
PTP Adult Learning & Employment Programs – Board of Directors – Treasurer

Digital Influence

Unpacking the Synergy Between AI and Web 3.0 – A New Frontier for Business Innovation (2024) 

The Strategic Impact of Low Code No Code Platforms in Revolutionizing Enterprise Software Development (2024)

Software 2.0: The emerging era of automatic generation of codes (2023)

Applied AI: Overview of benefits, use cases, trends, and challenges. (2023)

Digital Twin (DT) – An Answer to the Growing Business and Sectoral Complexities (2022) 

Adoption of AR/VR in the Media & Entertainment Industry Promises Revolutionary Future(2022) 

Growing Role of Data Analytics and AI in Telecom (2022)

Cloud and Edge Computing: Cloud to Stay – Edge to Gain Momentum (2022)